Building Trust, Driving Conversions, and Leading the Conversation

How we’re delivering results, supporting clients, and preparing for the future.

💥 POWER Updates

✔️ We’re helping clients scale smarter using systems like POWERList, driving thousands of qualified leads with campaigns built for high volume and precision targeting 

✔️ We’ve partnered with new clients across industries from real estate to local services and nonprofit orgs, each one a step toward deeper impact 

✔️ Colton’s been hitting the mic, most recently featured on The Growth Space with David McGlennen, talking goal-setting, leadership, and what it really takes to grow

📊 Case Study: POWERList in Action – CB Premier

We partnered with one of the largest real estate brokerages in the country to tackle a big challenge: scaling open house promotions without sacrificing lead quality.

Here’s how our POWERList system delivered:

• 497 custom open house campaigns

• 51,580 clicks at a 10.2% click-through rate

• 7,971 leads generated

• $2.40 cost per lead

This is what scalable, strategic advertising looks like. Built to convert. Built by POWER.

🏆 Client Feature: South Side Chamber of Commerce

We’re proud to partner with the South Side Chamber of Commerce, an organization rooted in authenticity, diversity, and community legacy.

Our work together centers on growing brand awareness and building deeper community connections through organic social media. From highlighting local businesses to promoting cultural energy, we’re helping amplify the heartbeat of South Side, Pittsburgh.

💡 Industry Tip: Why Podcasting Works for Marketing

Podcasting doesn’t just build content. It builds credibility. When you show up with a message, and real insight, you’re positioning yourself as a trusted expert in your space. That’s exactly why we offer a full podcasting suite to make the process simple and impactful.

As Colton shared in our recent reel: Podcasting helps you lead the conversation, control your narrative, and connect with people who care.

🔌 Living the POWER Pillars

Quality Servicing: We’re raising the bar on SEO by reworking our blog strategy. Testing new formats, keywords, and publishing cadences to maximize organic reach for clients with content packages.

Customizable Services: We’re piloting Google Services Ads for local service businesses, running performance tests against traditional search campaigns to find what converts best.

Results-Driven Optimizations: Collab posts on Instagram are working and we’re leaning in. Clients across multiple industries are seeing significant reach and engagement boosts, so we’re integrating this where it fits to maximize impact.

👋 Employee Spotlight: Meet Cali

Cali Gansen is one of the driving forces behind our paid media team. She leads campaign execution for POWERList and real estate clients, making sure every ad is launched with precision and optimized for conversion.

Organized, strategic, and obsessed with getting it right, she’s the definition of reliable execution. We’re lucky to have her leading behind the scenes.

📚 What We're Learning: Additional Ad Formats

We’re exploring new ways to advertise smarter and diversify client results. Right now, we’re testing Google Business Ads and Services Ads, simple and effective options that expand visibility for local businesses with tight targeting and minimal setup. Stay tuned!