How we’re driving success, supporting clients, and preparing for the future.
💥 POWER Updates
This month, we’ve focused on:
Applying 2024 data to improve paid media strategies.
Launching our new website design.
Setting bold goals and refining services for greater impact.
🎉 Milestone: 3 Years of Power
This month, we’re proud to celebrate our 3-year anniversary!
In three years, we’ve grown from an idea into a thriving marketing agency driven by results, innovation, and client success. Here’s what we’ve built together:
96 Active Clients across various industries
18 Team Members powering creative, strategy, and client servicing
10 Service Lines focused on customized marketing solutions
4 Award Nominations recognizing our commitment to excellence
To our clients, team, and partners—thank you for being part of our journey. We’re just getting started!
📊 Case Study: Energy Swing Windows
We’ve helped Energy Swing optimize Google Ads, increasing leads by 349% while lowering ad spend. By restructuring campaigns, refining ad copy, and focusing on high-intent keywords, we delivered more results for less. Smart strategy. Real results. That’s what POWER delivers.
💡 Industry Tip: LinkedIn Success
Here are three ways to maximize LinkedIn results:
Be Consistent: Post regularly to stay top of mind
Share Value: Offer helpful, actionable insights
Engage Authentically: Respond to comments and start conversations
🔌 Living the POWER Pillars
Customizable Services: Developed new, client-specific reporting templates.
Leadership-Driven Servicing: Increased reporting transparency through team-led initiatives
Results-Focused Optimizations: Revamped campaigns with ongoing testing and adjustments going into the new year
👋 Employee Spotlight: Meet Zoe
Zoe, our Head of Digital Media, leads social strategy, website development, and content creation. She’s been with POWER for nearly two years and even earned her master’s degree while working with us. Her passion for innovation and problem-solving keeps POWER ahead of the curve.
📚 Continued Learning & Recommendations
Last month, Zoe attended Avocado Social’s 2025 Social Media Trends webinar! We’re committed to staying on the cutting edge through research, collaboration, and learning opportunities like this one.
We’ve been tuning into Social Media Examiner, a podcast for digital marketers, to stay on top of the latest in organic social media trends including content strategy tips to platform updates. Listen with us here: https://open.spotify.com/show/39jI0ihm8h0RVvNhxa8jgM?si=35503d5814924822
Here’s to making 2025 our best year yet!