How we’re delivering results, supporting clients, and preparing for the future.
💥 POWER Updates
This month, we’ve been hard at work on:
Revamping our website for a better user experience.
Hosting leadership meetings to align on 2025 goals.
Restructuring services to maximize client benefits, with a focus on customization and ROAS.
🌟 Client Success: Keystone NIL Hits #1 Bestseller!
Congrats to our client, Keystone NIL, founded by Jason Grilli, on their Amazon #1 Bestseller launch! Their book on navigating NIL rules reached the top overnight, thanks to a collaborative effort of organic and paid social campaigns and email marketing.
📊 Case Study: How We Lowered CPL by 75%
Through strategic ad optimizations, we helped one of our clients cut their cost-per-lead (CPL) from $80 to $20 on Meta, improving performance across the board. Our approach focused on refining targeting, improving creative, and streamlining budgets to get better results for less.
💡 Industry Tip: Crafting Better Email Subject Lines
First impressions matter, and in email marketing, subject lines make all the difference. Here are three quick tips to grab attention:
Keep it short and benefit-focused.
Use curiosity or urgency to entice clicks.
Personalize when possible—names and relevance win.
🔌 Living the POWER Pillars
We’re constantly embodying our core values to deliver the best for our clients:
Quality Servicing: Colton has been personally meeting with clients to provide a direct line to the CEO and ensure top-notch service.
Customizable Services: We’re expanding our offerings to include more robust social media strategies tailored to client needs.
Results-Driven Operations: Using insights from 2024 reporting, we’re revising our client strategies to ensure stronger results in 2025.
👋 Employee Spotlight: Meet Rocco
As Chief Operating Officer, Rocco plays a vital role in POWER’s success. With an engineering background and a passion for marketing, he’s been instrumental in elevating our technical services, from paid advertising to web development. A long-time friend of Colton’s, Rocco joined the team over two years ago and has since streamlined operations, supported team growth, and helped clients achieve incredible results. We’re grateful for his leadership and dedication!
📚 Resource Recommendation
We’ve been loving “How to Spend Less and Make More on Google and Meta” from the Perpetual Traffic podcast. It’s packed with actionable tips for optimizing ad spend and boosting ROI. Highly recommended!